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Feature: 'Hudson's Revenge'

For today's extensive and exclusive Gamasutra interview, Hudson Entertainment president John Greiner and director of marketing John Lee reveal all on the pioneering, 34-year-old d
For today's extensive and exclusive Gamasutra interview, Hudson Entertainment president John Greiner and director of marketing John Lee reveal all on the pioneering, 34-year-old developer and publisher as the company returns to console games in force after a U.S. comeback in the mobile space. In this excerpt, Grenier gives his five year outlook for the company, which hopes to re-establish itself as a top-ten publisher both in the console and the mobile markets: "Well, first and foremost, I think our business has always been dedicated toward mobile, so we want to be one of the top five mobile companies in the U.S. And I think that Hudson is the kind of company, we have so much development, and so much archive development, that there's a lot for us to do. And I know some companies are starving for product and they come to us and ask us if we could license them some of our stockpile, so we're sitting on a goldmine and there's no reason why we shouldn't be able to capitalize on that. On the console side, I think in five years, I would want Hudson - one of the five biggest might be a little aggressive - but you know one of the top ten console companies I think is a possibility for us. So we'd like to be thought of as a major supplier of games to the American market. [...] What Konami has really done for Hudson is put great financial legs under us. And I think that as long as a company is profitable then the sky's the limit, assuming that you have the underlying trust which is always important. So we have the trust, as long as we capitalize, as long as we execute, and as long as we're profitable, then there is every facility to do that, so I don't think money will be the problem." You can now read the full Gamasutra feature with much more from Hudson on its history, stretching back to its Turbo Grafx roots, the importance of new Hudson IP, and reactions to its Xbox 360 Bomberman (no registration required, please feel free to link to this column from external websites).

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