The Entertainment Software Association has announced it has appointed Sally Jefferson as its vice president of government affairs.
In her new role, Jefferson will be responsible for government relations on video game-related issues, and will manage the ESA's relationships with organizations representing state politicians.
Jefferson has served with the ESA in the past, and held roles with the U.S. Chamber of Commerce and as a legislative aide on Capitol Hill. She was a senior lobbyist with the Chamber of Commerce, focusing on transportation, energy and regulatory reform issues.
ESA SVP of government affairs Ed Desmond commented on the work ahead, "There are myriad challenges and opportunities – from constitutional concerns, tax incentive legislation, to the industry’s work empowering parents with tools and information to protect children – facing the computer and video game industry on the state and local level."