German-headquartered mobile game specialist Elkware has announced the moving of its U.S. office from New York to Los Angeles, and the appointment of Domenica Dinkheller as Vice President for the Americas.
The move, accomplished so Elkware could better leverage West Coast-based 'contacts from the film and video games business', is one of many, of recent, from mobile game companies expanding in the United States. Firms, some with venture capital funding, are competing for the growing cellphone gaming market, and a recent Ziff Davis survey revealed nearly 70% of video gamers in the U.S. own a cell phone, and 50% of these individuals play games on their mobile devices.
Elkware's product line in Europe, where cellphone gaming is considerably more mature, includes a BMW-licensed racing game, as well as adaptations of PC strategy games such as Anno 1503
, and the 'CellEb' line of games, led by a certain ex-Baywatch star with Pamela Anderson – Exposed!