informa
2 min read
article

Electronic Arts Opens Moscow Office, Plans Russian Expansion

Electronic Arts has announced the creation of a new Moscow office to bring more Russian-localized games to Eastern European consumers, also revealing fully translated Russian PS3 and Xbox 360 versions of Need For Speed and FIFA Football plan
Electronic Arts has announced the creation of a new EA entity in Russia, with a new Moscow office established to directly serve Russian consumers and retailers, continuing the company's growth strategy in Central and Eastern Europe. According to an official statement, the EA Russia office "...will focus on bringing more localized game offerings to Russian players, more direct engagement with the gaming community and greater collaboration with retail partners." The company also revealed that two of EA's most popular franchises among Russian consumers, Need for Speed and FIFA Football, will launch in fully localized Russian versions for the PlayStation 3 and Xbox 360, adding to the company's existing portfolio of games localized in Russian for the PC. The Russian video game market is estimated at $250 million today, and is expected to more than double in the next three to five years. An increasing number of gaming consoles, PCs and game-enabled mobile phones will encourage the trend, along with compelling games content and a vibrant retail environment. "Russia represents a significant opportunity for the games industry," said Peter Laughton, EA Vice President and General Manager of Central and Eastern Europe. "This is a very dynamic marketplace, with a world class retail environment and consumers who have the intellect and appetite for interactive entertainment. We're looking forward to bringing tailored offerings to Russian consumers that incorporate local language, music, and celebrities into some of our most popular titles".

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more