Though the company already holds licenses for sports games ranging from Formula 1 Gran Prix to the Olympics, Eidos has decided to take a serious stab at the sports game market by creating a dedicated sports division. Richard Thompson has been named to lead the new division, and will be responsible for Eido's professional sports sponsorship as well as game commitments. Jon Rosenblatt will be the department's product manager, and will be charged with widening appeal of Eidos sports titles beyond eurocentric titles like Championship Manager
. "We see sports as a global opportunity," said Rosenblatt, "The Olympics license will have global appeal."