Speaking at the Piper Jaffery conference in New York, Electronics Boutique president Jeff Griffiths has suggested that the next generation Xbox console could win an up to 30% market share.
"I think if they got less than that they'd be disappointed. If they come out earlier than Sony, if they have the breadth of exclusive titles like Sony had for PS2, I think they'd definitely have potential for market share leadership,” said Griffiths.
THQ CEO Brian Farrelll was also cautiously optimistic at the new console’s potential stating: “Can they gain share? Yes. Do they have to have a solid value proposition? Yes. Do they have to have aggressive marketing? Yes."
The next generation Xbox is expected to launch in the US in the second half of next year, although no official announcement has yet been made.