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EA Sports' Moore - 'Invite The Community To E3'

EA Sports president Peter Moore has weighed in on this year's ESA-organized E3 Summit, described it as "soulless and lacking an epicenter", before suggesting that "involving our biggest fans in E3" would help to bring back some of the passion he thinks th
Posting in his weblog for EA Sports, division president Peter Moore has commented on this year's E3 Media & Business Summit, stating that its organizers, trade body ESA, are now faced with the decision to "go big or go home." Describing the recent conference as "soulless and lacking an epicenter," the former Microsoft executive criticized E3's layout for failing to represent video games as the fastest growing entertainment medium in the world. He commented specifically: "There was a palpable sense of frustration at the structure and logistics from all participants, from publishers like ourselves to the working press and financial analysts." Moore particularly hinted that he'd like to see some consumer elements in subsequent shows, stating "Let’s invite the community", and adding: "With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost." Moore's comments follow Wedbush Morgan analyst Michael Pachter's recent negative assessment of E3 - stating that the conference is headed for extinction, and that its smaller scale is a mistake. The EA Sports president also stressed that he doesn't wish to see companies revert to old practices of excess and one-upmanship, revealing that EA is working with the ESA to fix the event's format problems: "We’re confident that we can work with the ESA to make this right. There are important meetings ahead that we think will be substantive and be productive in finding the right path forward."

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