informa
1 MIN READ
News

EA Sports Deepens Premier League Partnership For FIFA

Electronic Arts has a new official partnership with the Premier League of English football that'll see EA Sports branding on live games and deepening player statistics both for the live game and for the FIFA video games to come.
Electronic Arts has a new official partnership with the Premier League of English football (soccer, of course, to U.S. fans) that'll see EA Sports branding on Barclays Premier League live broadcasts, plus deeper integration of Premier League statistics in future FIFA games, as EA Sports will sponsor the Player Performance Index. The relationship acts as an extension on, and a deepening of, the two organizations' existing partnership. Through the agreement, EA VP of Football Matt Bilbey says EA gains access to the Premier League's "tremendous global exposure and direct access to one of the most passionate football audiences in the world." One example of how EA will leverage real-world data includes using the sponsorship opportunity to add time and distance measurements to player performance data -- this will provide for more detailed stats on speed and force of shots, and in turn is intended to enhance the realism of EA Sports FIFA games when the data is integrated into future versions. The partnership will also feature an EA Sports "Team of the Week", which will be based on Performance Index ratings weekly -- the results of which are integrated into the games. "Partnering with the Premier League further establishes EA Sports and its FIFA franchise as the ultimate, authentic football gaming experience," says Bilbey. "We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League football on and beyond match day each week."

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more