In an interview with BBC News, Jeff Brown, the vice-president of corporate communications at Electronic Arts, has suggested that next-generation home titles could be nearly 200% more expensive to produce than current generation games.
Commenting on the company’s general outlook on the next generation, Brown said “We look at the transition like a forest fire. It makes the healthy trees stronger, but burns away the weeds.”
Brown also talked about the company's policy of regular sequels, suggesting, “The franchise strategy is good for the company, investors and consumers as this is a hit-driven industry. The demand for content means that even big companies like EA have to go to smaller developers.”