The company will bring successful franchises like Madden Football and FIFA Soccer to Xbox, and is planning to have as many as 10 titles ready for the new console's launch. "When we saw the hardware specification and talked to the Xbox team, we knew that this console was going to be popular with novice and hardcore gamers alike,'' said EA President of Worldwide Studios Don Mattrick. EA has ordered 500 Xbox development kits to jump-start its production efforts.