Representatives from Electronic Arts and the University Of South California's School of Cinema-Television have unveiled the EA Game Innovation Lab at USC's Robert Zemeckis Center for Digital Arts, located in downtown Los Angeles. The lab has been created to act as a state-of-the-art research space and think tank for game design and creation.
Electronic Arts officials previously announced
a multi-million dollar donation to the school earlier in the year, to help fund a three year Master of Fine Arts program within the school’s Division of Interactive Media. The Electronic Arts Endowed Faculty Chair, the first ever endowed chair at a university for the study of interactive entertainment, has also been created at the school.