Electronic Arts is supporting fundraising for breast cancer, announcing a $100,000 donation to the nonprofit Susan G. Komen For The Cure organization. Throughout the month of October, which is National Breast Cancer Awareness Month, EA Sports will sell copies of its titles at "select Best Buy store locations" that feature the Komen Running Ribbon logo.
It's EA Sports' third year working with the Komen organization, the publishing label notes. "EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA SPORTS consumers an opportunity to participate in finding the cures," says Christopher Erb, EA Sports' senior director of partnership marketing.
Best Buy is the promotion's exclusive retail partner, and will sell the limited-edition EA Sports boxes, including games like
IFA Soccer 11, NCAA Football 11, NHL 11, Madden NFL 11 and
Tiger Woods PGA Tour 11 all month.
"Over the past 30 years, significant advancements have been made in the fight against breast cancer," says Komen for the Cure senior VP and chief marketing officer Katrina McGhee. "Without partners like EA SPORTS, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives."
Komen for the Cure claims status as the world's largest breast cancer organization, and says it's the biggest non-profit funding source dedicated to fighting the disease, which affects an estimated 1 in 8 U.S. women. The group has raised more than $1.5 billion to date.
