This year's theme may be "Beyond Imagination", but it not you high school's homecoming dance. It is, in fact, the annual Electronic Entertainment Expo and the theme is meant to give attendees a taste of the future of interactive. E3 will return to the Los Angeles Convention Center with an expo from May 11 to May 13, the accompanying conference will run from May 10 to May 12. Online registration for the industry only event is open now and will continue until April 13. E3 organizers have not announced a theme song.