In an interview with Gamasutra, senior VP of marketing for PlayStation Peter Dille told Gamasutra that a direct download movie service for PSP and PS3 will be coming very soon, and that the company is actively working on the service. The comment was framed within a discussion of the PSP's new form factor. "I think what might convince (people who haven’t picked up a PSP) would be the advent of a service that allows them to put content onto the PSP in an easier fashion," said Dille. "There’s been a lot of speculation about when we’ll offer our video download service on PSP or PS3, and I think that could be more of a killer application to get people off the fence." Commenting about when we might see something, Dille said, "We didn’t have any announcements about that at the show, but what I can tell you is we’re working on it, we see that it’s critical, not just for PSP but also for PS3, and it’s something we know is super important to get right." "We won’t have a second chance to make a first impression," Dille confessed, "If we launch it and it’s not right, we’re going to get creamed. So we want to make sure we get the consumer experience right, get the right content, and we’re working really hard on it. And I don’t think we’re talking about years, I think this is something we could get behind really soon."