In-game ad company Double Fusion has promoted Noam Korin to vice president of advertising sales in Europe. Korin will be responsible for leading the European sales team and tasked with driving revenues in the region and improving publisher and platform relations. Korin will report to Jana Friedman, who herself was recently promoted to the role of senior vice president of worldwide ad sales. Having worked at Double Fusion for four years, Korin has already helped in expanding the company’s business in Israel and launching Double Fusion in Europe. Prior to Double Fusion he lead the European advertising sales team for Ad4ever Interactive, helping to establish the company’s European sales operation. "Noam has been instrumental in growing our business in Europe and introducing Double Fusion's benefits to scores of marketers in this region,” said a company statement. “From his work directly with publishers, to helping brands navigate this new and effective advertising platform, Noam has fully understood this important marketplace. We are fortunate to have someone of his caliber on our team and we look forward to taking his contributions and the category to the next level."