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Disney Interactive Establishes New Kids' Label, Announces First Titles

Disney Interactive is launching a new publishing label for kids' adventure games, called "Plaid Banana Entertainment." The first company to publish under the label will be Hulabee Entetainment, launched in 2000 by Humo
Designed for kids ages three to nine, Plaid Banana will will debut in March 2002 with its first two titles: Moop & Dreadly in The Treasure on Bing Bong Island and Ollo and the Sunny Valley Fair. Under the agreement, Disney Interactive will handle all marketing and distribution for Plaid Banana Entertainment titles.

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