Valve's PC digital distribution platform, Steam, has rolled out a dedicated section
for "family" gaming, offering all-ages, casual and family-friendly games in a single section.
The new section, kicking off with a 50 percent discount on featured titles, launches with a list of partnerships with companies like Her Interactive, Sandlot Games and Valusoft. Featured games include the Nancy Drew
adventure titles and ValuSoft casual games like Miss Popularity
and Mission: Runway
, as well as the complete PopCap collection.
However, there are also numerous titles on offer popular with the core market that would qualify as all-ages titles, like Plants vs. Zombies
, 2D Boy's World of Goo and D3's Puzzle Quest: Challenge of the Warlords
, among numerous others.
The Steam platform has historically focused on the core-market PC user, and the launch of a family section is likely an attempt to widen the service's appeal and reach the burgeoning market of adult and casual audiences playing games on their computers.