Valve's PC digital distribution platform, Steam, has
rolled out a dedicated section for "family" gaming, offering all-ages, casual and family-friendly games in a single section.
The new section, kicking off with a 50 percent discount on featured titles, launches with a list of partnerships with companies like Her Interactive, Sandlot Games and Valusoft. Featured games include the
Nancy Drew adventure titles and ValuSoft casual games like
Miss Popularity and
Mission: Runway, as well as the complete PopCap collection.
However, there are also numerous titles on offer popular with the core market that would qualify as all-ages titles, like
Plants vs. Zombies, 2D Boy's World of Goo and D3's
Puzzle Quest: Challenge of the Warlords, among numerous others.
The Steam platform has historically focused on the core-market PC user, and the launch of a family section is likely an attempt to widen the service's appeal and reach the burgeoning market of adult and casual audiences playing games on their computers.
