In-game ad firm IGA Worldwide has announced that it has signed deals with developers Cyanide, Morpheme, and Staggan to deliver audio, video and billboard advertising content into PC titles such as Pro Cycling Manager and United Football, as well as casual releases such as Dawn of the Bod. According to IGA officials, the partnership with French developer Cyanide ( Horse Racing Manager, Pro Rugby Manager), will see dynamic billboard advertisements in the studios' Pro Cycling Manager for the PC, while similar ads will also be featured in Staggan's free online soccer game United Football. IGA will also serve branded power-ups and half-time video spots within United Football, a game that according to Staggan is currently played by more than 40,000 players worldwide. IGA has also signed a portal-wide casual game deal with casual games developer Morpheme. As part of this deal, IGA’s network will provide dynamic billboards and video clips for a selection of Morpheme's new casual titles such as Finger Frenzy and Dawn of the Bod. “We are thrilled to partner with these accomplished game studios. By aggregating their unique reach in our network it allows us to offer advertisers a strategic medium to reach millions of consumers through targeted dynamic advertising with highly measurable results,” commented Justin Townsend, CEO of IGA Worldwide. “Cyanide, Morpheme, and Staggan are some of the most forward-thinking studios in the industry and we look forward to working together.”