VM Labs is bringing in a former Columbia Tri-Star executive to focus its interactive entertainment vision. Peter Culberg is joining the company as executive vice president as well as chief operating office for VM's NUON group. VM Lab's is banking on Culberg's background at Columbia Tri-Star Home Video improve the NUON DVS console technology's profile with software providers and developers by expanding partnerships and creating a more coherent tactical position for the machine. "Paul has a wonderfully broad vision of how we can further cultivate the uniqueness of the NUON platform," said VM Labs CEO Richard Miller, "His relationships in the entertainment world as well as his understanding of how the delivery of content continues to evolve are invaluable to us."
