Rod Cousens, CEO of British publisher and developer Codemasters, has announced plans for the company, the oldest independent publisher in the UK, to move towards a public flotation.
Speaking
to British trade paper MCV, Cousens indicated that the move was part of a three-year plan to revitalize the company, a plan which calls for global revenues of $250 million in the next eighteen months. The company is aiming for an initial public offering (IPO) at the end of the year or the beginning of 2008, depending on market conditions.
The company’s latest financial results showed a profit of £1.1 million ($2.2m) for the year ending June 2006, greatly increased from a loss of £13 million ($25.7m) in 2005. This was achieved despite only a minor increase in turnover, from £50.6 million ($99.8m) in 2005 to £52.0 million ($102.6m) in 2006. 2007 sales targets have been fixed at $170 million, with a profit margin of around 10 percent.
"We have powerful distribution in North America thanks to the Warners deal and layers of distribution all around the world. We also have a new portfolio of titles suited well to the global market," said Cousens to MCV. "We are a third of the way through the exercise, but with a return to profit, distribution improved and our portfolio taking shape nicely, we can really start to look forward."
Codemasters was established in 1985 by brothers Richard and David Darling and enjoyed great success in the 8-bit computer market in the UK, with a wide range of original budget titles and the
Dizzy series. The company later enjoyed success in the 16-bit console era with franchises such as
Micro Machines,
Pete Sampras Tennis and
Brian Lara Cricket.
Modern console hits include continuing franchises such as
TOCA Race Driver and
Colin McRae Rally. The company has also branched out with an increasing range of PC titles such as
Operation: Flashpoint and MMO title
Archlord, also moving back into the original IP console game space.
In December of last year, the company made the significant move of signing a North American
distribution and sales agreement with Warner Bros. Home Entertainment. The first titles to be released under the deal will be rally game
DIRT: Colin McRae Off-Road, role-playing game
Overlord, horror themed action title
Clive Barker’s Jericho and alternative history WWII real-time strategy
Fall of Liberty.
