Beijing-based developer and publisher CDC Games (Mir III
) announced an initiative to release more "green online games," a genre in China referring to titles featuring non-violent, non-pornographic, and non-"addictive" content.
The free-to-play online games developer made its announcement with the Publishers Association of China Game Committee, a national association in the region promoting green online games. The group seeks to "purify the internet environment" and foster more games that it feels are "healthy" to Chinese society.
Though CDC Games believes that a few of its previously published online titles -- which include Special Force, Yulgang, Shaiya, Mir III, Shine
and Eve Online
-- already fall under the "green online games" category, it says the new initiative demonstrates the company's interest in taking proactive steps to provide what it feels are socially responsible titles.
"Online games are cultural products enjoyed by people so they must be entertaining, but we also believe that some portion of these online games should be educational and set moral examples for the growing new generation of the country," says CDC Games COO John Huen.
"We hope that this latest initiative will show that CDC Games understands the importance of providing green and healthy entertainment to young people in China."