Cartoon Network's interactive New Media department has announced it will be pushing its game distribution to consoles with "MEGA Series," an application that will let users play its output through the Wii and PS3's web browsers.
The browser application, developed at AFI’s Digital Content Lab and expected to launch in late 2007 or early 2008, will, Cartoon Network says, make it the first TV network "to use Flash to uniquely reach the massive console audience."
The network's output, which will cover both Cartoon Network and Adult Swim franchises, will utilize streaming video and be delivered episodically to console browsers.
No announcements have yet been made on just how the new output will be controlled on its respective platforms, with embedded Flash output as yet unable to recognize a console's dedicated controllers outside simulation of a standard mouse.
Said Cartoon Network New Media senior VP and GM Paul Condolora, “Developing applications like MEGA Series is an important complement to our existing online and mobile businesses and a part of Cartoon Network’s digital growth strategy. Not only does MEGA Series extend our reach, but more importantly provides an opportunity to offer a unique content and user experience for our audience.”
