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Capcom's Inafune: Xbox 360 Was 'The Only Way' To Break Into The West

Capcom's Keiji Inafune, creator of Mega Man and Dead Rising, says that developing on Xbox 360 was "the only way to break into overseas markets," and largely credits that decision for the company's success in the West.
Capcom's Keiji Inafune, creator of Mega Man and Dead Rising, says that developing on Xbox 360 was the leading catalyst in the company's successful Western initiatives. "I think I can only get away with saying this now, but I really thought that the using the Xbox was only way to break into overseas markets, and I took that hypothesis all the way," says Inafune. "In the end, I am very happy that I did so." He was speaking as part of a series of developer interviews published by Capcom that suggest Inafune faced internal challenges in encouraging a unified focus on the Xbox 360, due to uncertainty about its "potential." Many Japanese developers and publishers have been challenged in some respects in the present console generation in capturing widespread Western audiences, but Capcom's title portfolio plus its multiplatform strategy seem to have helped the company make very strong strides. Inafune calls Lost Planet and Dead Rising Capcom's most successful games in terms of Western appeal, and also says the success of both games helped boost organizational unity.

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