Organizers of the MI6 marketing conference have announced that EA Sports' Peter Moore, Ubisoft president Laurent Detoc, ex-Atari founder Nolan Bushnell, Wildtangent's Alex St. John, and EA Casual's Kathy Vrabeck will all be participating in the conference's future-looking "Gaming 2020" panel.
The April 8-9 San Francisco conference, which bills itself as "an influential gathering built by and for the gaming industry exclusively" this year is focusing on "cracking the code" -- defining the combination of creative strategy, innovation and parnerships that lead product launches, ROI and careers.
The conference recently announced
that its keynote speakers this year would include Chuck Brymer, CEO of ad agency DDB, known for its 'Whassup' Budweiser ads, and CSI creator Anthony Zuiker, and announced a new study on the game resale market to be revealed in an exclusive conference session.
Said MI6 president Jonathan Block-Verk, “These panelists epitomize the very best of video game marketing and the future of interactive entertainment. Their insights are invaluable to those looking to navigate the evolution of this industry. Beyond participating in an undoubtedly integral dialogue among peers, it’s their vision that will drive the future of interactive content.”