informa
1 MIN READ
News

Bushnell Criticizes 'Unsustainable' Sony Plans

Speaking in a new interview, Atari founder Nolan Bushnell has commented on the next generation of game consoles, praising the Xbox 360 but claiming that the PlayStation 3 could easily fail in the U.S. market.
Speaking in an interview with technology website Red Herring, Atari founder Nolan Bushnell has commented on the next generation of game consoles, praising the Xbox 360 but claiming that the PlayStation 3 could easily fail in the U.S. market. When asked about Sony’s PlayStation 3 strategy, Bushnell commented: “I think Sony shot themselves in the foot... there is a high probability [they] will fail. The price point is probably unsustainable.” Discussing the 100+ million sales of the PSone and PlayStation 2, Bushnell dismissed Sony by arguing, “It wasn’t anything brilliant that they did. With the PS and PS2 it was timing. They had the right pricing at the right time [and were] almost the accidental winner. It would not surprise me if a year from now they’ll be struggling to sell one million units.” Bushnell was far more positive about the Xbox 360, praising its authoring tools and the potential of additional revenue streams from Xbox Live. He followed with further criticism of Sony though, stating that, “a first party developer would be an idiot to develop for Sony first and not the 360.“ When discussing the Wii, Bushnell was cautiously optimistic, saying, “I’m very curious and interested in the Nintendo Wii. I think it may expand the market beyond the hardcore.” He saved perhaps his sharpest comments for Atari though, whose name is now used by French publisher Infogrames. “It really isn’t a part of today’s gaming world in any meaningful way”, he suggested. “They lost the cachet of being a leading technology company in the games space.” Following the collapse of the original iteration of Atari, Bushnell went on to found restaurant/arcade chain Chuck E. Cheese and is now involved in a similar mix of restaurant and digital entertainment with his new chain, uWink.

Latest Jobs

Manticore Games

San Mateo, California
8.23.22
Senior Software Engineer - Mobile

Sony PlayStation

San Diego, California
6.23.22
Sr. Online Programmer

The Walt Disney Company

Glendale, California
8.1.22
Associate Marketing Manager - Walt Disney Games

Insomniac Games

Burbank, California
8.26.22
Accessibility Design Researcher
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more