Officials from MTV Games have announced an exclusive deal with movie and television producer Jerry Bruckheimer to establish a new “game incubation studio” dedicated to creating new game concepts and intellectual properties – but not involved in actual development.
Bruckheimer is well known for successful Hollywood blockbusters ranging from Beverly Hills Cop and Top Gun to Bad Boys and Pirates of the Caribbean – as well as televisions shows including C.S.I.: Crime Scene Investigation and The Amazing Race. He is also involved in the forthcoming movie adaptation
of Ubisoft’s Prince of Persia
Executives from both MTV Games and Bruckheimer’s gaming studio will work together on all phases of development - from concept to platform - as well as on the production, distribution deals and marketing elements, with the potential that some of the game concepts could be adapted for film or television.
The deal with Bruckheimer is the latest in a rapid expansion of MTV Networks’ interest in video games, following the acquisition of Guitar Hero
and Rock Band developer Harmonix
and a promise of $500 million worth of investment
in games development over the next two years.
“Video games represent a new and innovative medium for what we’ve always tried to do, which is to tell great stories. But this medium is unique in that it gives the player control over how those stories unfold,” said Bruckheimer. “I look forward to working with MTV Games to create new original game stories, always looking for ways to innovate the medium.”
“Jerry Bruckheimer and his innate talent for developing wildly successful entertainment properties that range from action, reality, drama, sports, and comedy are the perfect complement to our vision for MTV Games and the experience our audiences truly crave,” said Van Toffler, president of MTV Networks Music & Logo Group.
"There’s a huge intersection between the fans of Bruckheimer films, our audience and gamers, making the potential for this partnership to be as explosive as one of his blockbuster films,” he added.