informa
2 min read
article

Blizzard Declines To Exhibit At E3 2009

World of Warcraft developer Blizzard Entertainment says it won't attend the newly enlarged E3 2009 event, just days after parent Activision confirmed their involvement. No reason for the decision has yet been given.
World of Warcraft developer Blizzard Entertainment has stated that it will not be attending the newly expanded E3 2009 event, just days after merger partner Activision confirmed their involvement. Although Blizzard owner Vivendi Games became a wholly-owned subsidiary of Activision in July of last year, Blizzard has continued to operate largely autonomously. Even so, it was assumed that Activision's confirmed E3 attendance also included Blizzard, who regularly attended the event during its heyday. Blizzard confirmed its plans to pass on E3 with a single sentence statement to consumer website Giant Bomb: "Blizzard Entertainment will not be attending or participating in E3 2009". No reasons were given for the decision, but the popularity of the annual BlizzCon event, which traditionally occurs in late summer or early autumn, is likely to be prime amongst them. Key titles to be previewed this year include StarCraft II, Diablo III and a still unannounced new massively multiplayer online title. Activision’s withdrawal from the downsized E3 2008 -- and from the Entertainment Software Association, the trade body that organizes the event -- was seen as one of the major factors forcing a rethink for the expo. The 2009 event now seems very much in line with the pre-2007 expos, with most major third party publishers, including Electronic Arts and Ubisoft, in attendance.

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more