Activision and Bizarre Creation's upcoming racing game Blur
is the latest console game to integrate social networking features for the Facebook era.
The companies said Friday that gamers will be able to challenge Facebook friends in single and multiplayer modes, and share achievements directly from inside the game via a "Share" button within Blur
Users that connect Blur
to Facebook can post in-game photos, racing stats, unlockable items and other content to the social networking site, Activision said.
Facebook claims to have over 400 million users. Both PlayStation 3 and Xbox 360 boast integration with the popular social network.
Activision CEO Bobby Kotick said that Blur
is the first multiplatform game to have Facebook integration. "The Xbox 360, PlayStation 3 and PC will be able to link their console gameplay to their network of friends," he said.
is slated for the release in the U.S. on May 25. Activision acquired UK-based Project Gotham Racing
developer Bizarre in 2007.