Officials from U.S. publisher and developer Bethesda Softworks have announced that the company has established direct publishing operations in Europe, with a new London based subsidiary that will publish throughout the UK and other EMEA (Europe, Middle East and Africa) territories. The new subsidiary will be named ZeniMax Europe, after parent company ZeniMax Media, and will publish under the Bethesda Softworks brand. Previous Bethesda titles, including the best selling The Elders Scrolls role-playing game series, have been published by other distributors in Europe – primarily Take-Two Interactive and Ubisoft. The new European operations will be headed by industry veteran Sean Brennan, with Greg Baverstock acting as director of sales and business development and Christina Camerota as director of marketing and public relations. “This is an important step for us as we look to expand our presence in markets outside of North America,” said Robert Altman, CEO of ZeniMax Media. “We want to establish direct relationships with retailers and distributors throughout Europe and the UK as we bring exciting titles like Fallout 3 and Rogue Warrior to gamers worldwide.” “We are happy to be part of the ZeniMax family,” said Brennan. “Building upon their great reputation and extending their direct reach throughout Europe and the UK is an exciting, new phase in the expansion of the company.”