informa
2 min read
article

Best Buy CEO: 'Consumers Are Out Spending Again'

Hardware price cuts are in place and most publishers have saved their highest-profile titles for the key holiday period -- but will the consumers come? Best Buy CEO Brian Dunn thinks so.
After long summer months of NPD declines, the video game industry is looking to the holiday season for a return to growth, and a shot at coming out ahead for 2009. Hardware price cuts are in place and most publishers have saved their highest-profile titles for the period -- but will the consumers come? CEO Brian Dunn of retailer Best Buy believes so. "Consumers are back out spending again," he told outlets like MarketWatch at a media conference in New York. Last season, and throughout the challenging economic period, cautious retailers placed lower-than-usual orders for initial inventory of many titles, preferring to monitor consumer behavior around individual games before placing reorders. Many publishers, like Electronic Arts and Take-Two, cited this pattern of enhanced retail risk-aversion as a drag on their year-end sales results. Dunn says that Best Buy, at least, is set to loosen its belt a bit this season, however. "We are hiring more people for seasonal business," he said. "You are going to see us go deeper on inventory bets. I'm more optimistic today than I was in June." Analysts agree that most retailers who sell game software will have to implement aggressive price promotions to help drive foot traffic, creating a careful balancing act between stores and software publishers on building revenue while drawing shoppers in.

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more