Representatives from the UK-based ANGILS – the Alliance for New Generation Interactive Leisure and Simulations - have announced an official re-launch of the organization
as the first trade body representing the business interests of serious games.
Originally founded in 2003 as a non-profit network group for individuals interested in the usage of games and related technologies in non-games industry applications, today's announcement marks the transition of ANGILS into a full trade organization offering membership to both individuals and organizations.
The organization will focus on the business-related issues of both serious games and emerging technologies and techniques from the digital entertainment sector (such as search and AI) that it sees as applicable to a wider audience, as well as promoting the serious games community across Europe and other territories.
Said founding chairman Professor Bob Stone, “The serious games movement has opened up a hitherto-untapped pool of expertise to the global interactive 3D community as a whole, enabling us to exploit multidisciplinary skills in arts, science and technology, heritage, human factors, AI – to mention but a handful – very early on in the evolution of this exciting field. If we also take onboard the lessons learned from the highs and lows of the Virtual Reality “era” of the 1990s, then serious gaming is set to revolutionise the way we work, learn and communicate.”
An announcement on the founding company members, as well as news of the first ANGILS showcase, coming to London's Digital Hollywood Europe on November 29th are expected shortly.