informa
2 min read
article

Analyst Cuts PS3 Predictions, Sees Lack Of Sales Drivers

Cowen Group analyst Doug Creutz says game hardware will continue to grow over the next few years -- but at a more muted pace for Sony, as it's "failed to establish the PS3 as the console of choice" this cycle. Foreseeing a "further share shift" in favor o
Though 2008 NPD results showed a slowdown in the games biz, Cowen Group analyst Doug Creutz says that it's primarily the tough comparison against a 2007 that defied all expectations -- not an actual decline in the current console cycle -- that's responsible for the shift. The analyst is far less optimistic about the course of the PlayStation 3's market share, however. "Our console estimates include a further share shift towards the Nintendo Wii and away from the Sony PlayStation 3," he says. Specifically, Creutz projects a 2.25 million unit increase in Wii sales for 2009 and a 2 million increase in 2010, to 8 million and 6 million units for those respective years -- while his estimates for Sony's PS3 have decreased by 2.25 million units in the year ahead. The Xbox 360 would remain largely unaffected by the shift, he asserts. "Following another year in which PS3 unit sales lagged behind the Wii and Xbox 360, it is now clear that Sony has failed to establish the PS3 as the console of choice among hardcore gamers this cycle," Creutz says. The analyst now expects PlayStation 3, which sold 3.6 million units in 2008, to sell 4 million units in 2009, compared to his previous forecast of 6.25. Projections for 2010 of 4.5 million units suggest the analyst believes the PS3 could pick up by that time. "Although there appears to be a reasonably robust slate of games for the PlayStation 3 this year, Sony continues to lack a clear 'must-own' title that will drive sales, while its platform continues to be the most expensive in the market in the midst of a consumer slowdown," the analyst says. "Meanwhile, highly publicized platform initiatives such as Home have failed to get off the ground."

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more