Analyst: Concern Over Potential THQ License Loss Exaggerated

Is THQ in danger with the potential loss of key Nickelodeon, Pixar and WWE licenses? The latest report from analyst firm The Cowan Group says concerns might be exaggerated, suggesting the publisher's owned franchise strategy will result in healthier long-
The latest report on the future of THQ from Cowan analysts Doug Creutz and Adam Noily concludes, most notably, that the growth of the company's owned IP outweighs any potential risks to its key licensed IP franchises. Calling the company's strategy to develop owned franchises "intelligent", the analysts suggested the benefits of the approach are being overlooked in light of fears that it might devalue THQ's licensed IPs. Concern over the potential loss of THQ's top franchises, Pixar, WWE or Nickelodeon (Take-Two recently announced a partnership with Nickelodeon for key Nick Jr franchises) isn't entirely misplaced, the analysts noted, Pixar in particular. Calling the worst case scenario one in which "the company loses the Pixar license at the end of the contract, loses the WWE license immediately due to the litigation, and has a 50% chance of losing the Nickelodeon license", the analysts warned against investor over-reaction to the threat. Moreover, a careful strategy for owned IP will enhance those franchises' long-term viability, the analysts added, anticipating that the payoff of THQ's strategy thus far will be evident during the holiday season with the release of titles such as Company of Heroes, Destroy All Humans, Juiced, Stuntman and Frontlines: Fuel of War. The analysts did reduce their fiscal 2008 estimates from $1.15 billion to $1.14 billion because of lighter-than-anticipated sales of Stuntman: Ignition, which the analysts say is in line with the middle of management’s fiscal year 2008 guidance range. They added, however, that they expect the company's stock to outperform the market by 20% over the next twelve months. "We think that THQ has done a good job of managing its owned IP titles, only iterating each game every two or three years rather than milking them on an annual basis," concluded the analysts. "We think this strategy promotes the development of more high-quality franchises with longer lifecycles, and prevents the company from becoming overly reliant on only a few key franchises, leading to healthier long-term prospects for THQ."

Latest Jobs


Hybrid, Cambridge, MA or Chicago, IL
Quality Assurance Lead

Bladework games

Remote (United States)
Senior Gameplay Engineer

High Fidelity, Inc.

Game Interaction Designer

Fred Rogers Productions

Hybrid (424 South 27th Street, Pittsburgh, PA, USA
Producer - Games & Websites
More Jobs   


Explore the
Advertise with
Follow us

Game Developer Job Board

Game Developer


Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Advertise with

Game Developer

Engage game professionals and drive sales using an array of Game Developer media solutions to meet your objectives.

Learn More
Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more