Cowen Group analyst Doug Creutz thinks it's "highly likely" that Activision will ship a skateboard peripheral with the next
Tony Hawk game in 2009.
Given the profitability of the guitar controller-bundled
Guitar Hero franchise with its higher price point, the analyst says bundling a peripheral with
Tony Hawk could give Activision a similar revenue boost.
Calling Activision "the best company in an attractive industry," Cowen Group analyst Doug Creutz is enthusiastic about its prospects -- notably the return of the
Tony Hawk franchise after a "much needed" year off.
"We believe that the extra year of development time and the opportunity for consumers to shake off franchise fatigue could contribute to better unit sales than the franchise has enjoyed in recent years," says Creutz.
