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amBX Adds Deals With Gearbox, Zombie, Instinct

Philips today announced six new developer license agreements to its amBX platform, which allows attached lights, rumble, and even fans to be co-ordinated with games - Gea...
Philips today announced six new developer license agreements to its amBX platform, which allows attached lights, rumble, and even fans to be co-ordinated with games - Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games and Instinct Technology have all become amBX licensees. Shorthand for ‘ambient experiences’, amBX is intended to enhance the gameplay experience by delivering a full ‘sensory surround experience’, quipping game developers with a tool box to use light, colour, sound and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and desktop fans. The developer signings including Hungary-based Invictus Games, Los Angeles-based Riot Games and Seattle-based Zombie joining Texas-based Gearbox Software, developer of the Brothers in Arms series. Representing the best of British, amongst the raft of amBX signings, is Cheshire-based Brain in a Jar. “amBX is a very cool and innovative technology that allows your games to stand out in a very crowded marketplace,” commented John E. Williamson, President, Zombie. The agreement with Ireland-based Instinct Technology will see amBX used through Instinct Studio as part of future middleware solutions to the game development industry. “We’re really thrilled that Philips has partnered with us to allow amBX features to be exposed through Instinct Studio, furthering our aim of offering best in class support for complementary technologies within the Instinct Studio development environment,” commented Mike Gamble, Business Development Director. These signing join other companies supporting amBX-enabled games and peripherals, including Codemasters, THQ, Introversion, Kuju, Revolution, Sumo Digital, Rivers Run Red, Philips Peripherals & Accessories and SpectraVideo.

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