AM3 has announced it has partnered with majority shareholder Dai Nippon Printing to establish a Japanese online shop for downloadable movies, books, comics and other media directly to the Nintendo DS. According to a report from consumer website IGN, the download service, called DSVision, is fully licensed by Nintendo, and set to begin in 2008. It will deliver content to flash cards which are then plugged into the DS through a special adapter cartridge. In 2004, AM3 began selling Pokemon movies viewable on the Game Boy Advance. The company has not announced initial media titles to be made available through the service, which is currently Japan only, but IGN reports the firm expects to have 300 titles available on the service at launch, to reach 10,000 by 2010. Neither has pricing for content yet been announced, but the firm expects premium content to cost 1,000 yen ($10). The service's first test will reportedly begin in January 2008, and participants will need to purchase the adapter cartridge, the special 512 flash card and a USB reader. The cost of the startup package is 3,980 yen ($36), but the firm may offer the adapter for free to encourage widespread adoption.