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Activision, Cabela's Extend License Agreement Through 2014

Activision Value Publishing has extended its partnership with Cabela's Inc., via an exclusive multi-year video game licensing agreement that expires in 2014.
Cabela's, a hunting outfitter and purveyor of fishing and outdoor gear, has worked exclusively with Activision since 1997. The first game, "Cabela's Big Game Hunter," debuted in March 1998 and since then Cabela's has continued to be a successful value brand for Activision.

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