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2007 MI6 Award Winners Announced

The Association of Electronic Interactive Marketers (AEIM) has announced the results of its peer-judged 2007 MI6 awards show, honoring the video game marketing community, with Activision taking home nine award, Ubisoft eight, and Microsoft seven - full wi
The Association of Electronic Interactive Marketers (AEIM) has announced the results of its peer-judged 2007 MI6 awards show, honoring the video game marketing community, bestowing its Gold and Silver Muse statues to winners in nearly 50 categories at the end of the 2-day San Francisco conference. At this year’s show, 77 statues were presented to many of the top industry players. Activision took home nine awards, Ubisoft earned eight awards and Microsoft won seven awards. Other big winners include Petrol, Ignited Minds and McCann Erickson, San Francisco, as well as Konami, THQ and Electronic Arts. Notable winners include the Gears Of War 'Mad World' clip for Best Product Television Ad, as well as the Lost Planet special edition packaging and the memorable Hitman: Blood Money print ads, plus the Xbox 360 'Cops And Robber' ad and the witty clips for Viva Pinata. Movie trailer post-production studio and advertising agency Trailer Park also shared in the glory, winning four awards for its work on behalf of Activision and one for the Warner Bros. Game logo with 1741 Films. The full set of 2007 MI6 Award winners are as follows: PRINT/PACKAGING Print Ad Gold - Hitman Blood Money - Petrol Silver - Red Steel Wii “You Suck Sensei” Spread Ad - Ubisoft Print Campaign Gold - Marvel Ultimate Alliance - Ignited Minds Silver - Tony Hawk’s Project 8 Print Campaign - Trailer Park for Activision Copywriting (Print) Gold - Red Steel Wii “You Suck Sensei” Copywriting (Print) - Ubisoft Outdoor/Environmental/Transit Advertising Gold - Xbox 360 Gears of War “Wenner” - Microsoft Silver - Xbox 360 Gears of War Stencils - Microsoft Product Packaging (Original) Gold - Resistance: Fall of Man Consumer Packaging - Art Machine, Insomniac Games, SCEA Silver - Saints Row — Product Packaging (Original) - THQ Product Packaging (Special Edition) Gold - Lost Planet Limited Edition - Petrol Silver - Xbox 360 Gears of War - Microsoft Packaging Key Art Gold - Xbox 360 Gears of War - Microsoft Silver - Tom Clancy’s Rainbow Six Vegas Pack Art - Ubisoft Advertising Key Art Gold - Marvel Ultimate Alliance Multi-page Key Art - Ignited Minds Silver - Tony Hawk’s Project 8 Advertising Key Art - Trailer Park for Activision In-Store Display Gold - Dance Dance Revolution Supernova Toys-R-Us Times Square Display - Konami Digital Entertainment, Inc. Silver - Marvel Ultimate Alliance Best Buy Tower Displays - Activision Standee Display Gold - Viva Pinata Standee - Origin LLC Silver - Final Fantasy XII Standee - Petrol Overall POP Display Campaign Gold - Gears of War - LAgraphico/Midnight Oil Creative Silver - Gears of War Pop Display - Xbox Promotional/Buzz Items Gold - Castlevania 20th Anniversary Retail Gift-with-Purchase Promotion Konami Digital Entertainment, Inc. Silver - Dance Dance Revolution Burger King Premium Promotion - Konami Digital Entertainment, Inc. Logo Design (Print) Gold - Xbox 360 Gears of War - Microsoft Silver - Play B3yond - Origin Studios Poster Gold - Jak X Poster - Petrol Silver - Lost Planet Poster - Petrol Promotional Kit/Sales Kit Gold - God of War 2 Sales Kit - Petrol Silver - Multi-title Activision Holiday Next Gen Leader Buyer Mailer - Activision INTERACTIVE Interactive Media Promotional Game Gold - Heroes of Might & Magic V Minigame - Tap Interactive/Ubisoft Silver - Scarface: The World is Yours Viral Promotion - Vivendi Games/Ayzenberg/Varitalk In-Game Advertising Gold - CSI: 3 Dimensions of Murder - GM Planworks; Play (a Division of Denuo) Silver - Pontiac Virtual NCAA® Final 4® - GM Planworks; Play (a Division of Denuo) WEB/ON-LINE On-Line Banner Gold - Xbox 360 Viva Pinata “Dance Off” - Microsoft Silver - Marvel Ultimate Alliance “Vastness” - Ignited Minds On-Line Advertising Campaign Gold - EA Games: Sims Life Stories - Freestyle Interactive Silver - Full Auto “Trailer” & “Mini Movies: Destruction, Multi-Player and Un-Wreck” - Hammer Creative Product Website Gold - EA Sports: Maddenoliday - Freestyle Interactive Silver - Xbox 360 Gears of War “Inside the Head of a Hero” - Microsoft PR/EVENTS Trade Show Booth Gold - Gamespot E3 - Ignited Minds Silver - Activision E3 - Ignited Minds PR/Event or Activity Gold - 4th Annual THQ Superstar Challenge - THQ Silver - The Masters of Fantasy Art — A Tribute to Keith Parkinson - Sony Online Entertainment PR Campaign Gold - Madden NFL 07 - Electronic Arts – Tiburon Silver - Call of Duty 3 - Activision MARKETING/BRAND MANAGEMENT Overall Marketing Campaign Gold - Tony Hawk’s Project 8 Campaign - Trailer Park for Activision Silver - Madden NFL 07 - Overall Marketing Campaign - Electronic Arts – Tiburon Most Innovative Marketing Strategy Gold - Tom Clancy’s Rainbow Six Vegas "Save-Vegas” Viral Campaign - Ubisoft Silver - Madden NFL 07 - Overall Marketing Campaign - Electronic Arts – Tiburon Interactive Experience Promotion Gold - Test Drive Unlimited Spot Maker - Atari, Inc. Silver - Guitar Hero 2 Demo Program - Activision TV/VIDEO/CINEMATIC Branding/Image Ad Gold - Xbox 360 “Cops & Robbers” - McCann Erickson, San Francisco Silver - World of Warcraft “Office Space” 30: Second TV Spot - Blizzard Entertainment Product Television Ad Gold - Xbox 360 Gears of War “Mad World” - McCann Erickson, San Francisco Silver - Xbox 360 Viva Pinata “Genie” - McCann Erickson, San Francisco Product Theatrical Ad Gold - Xbox 360 Gears of War “Mad World” - McCann Erickson, San Francisco Silver - Lost Planet "Run to the Hills” - Trailer Park for Capcom. Product Promotion Trailer Gold - Assassin’s Creed E3 Trailer - Ubisoft Silver - Bioshock X06 Trailer - 2K and Blur Studios Editing Gold - Xbox 360 Gears of War “Mad World” - McCann Erickson, San Francisco Silver - Assassin’s Creed E3 Trailer – Editing - Ubisoft Directing (Live Action) Gold - Xbox 360 “Cops & Robbers” - McCann Erickson, San Francisco Silver - Xbox 360 Viva Pinata “Genie” - McCann Erickson, San Francisco Directing (Cinematic) Gold - Xbox 360 Gears of War “Mad World” - McCann Erickson, San Francisco Silver - Assassin’s Creed E3 Trailer – Directing - Ubisoft Sound Design Gold - Xbox 360 Halo 3 “Starry Night” - McCann Erickson, San Francisco Silver - Xbox 360 “Cops & Robbers” - McCann Erickson, San Francisco Logo Design (On-Air) Gold - Tom Clancy’s Rainbow Six Vegas Logo - Ubisoft Silver - Warner Bros. Games Logo - 1741 Films & Trailer Park for W.B.I.E. Copywriting (On-Air) Gold - Xbox 360 Viva Pinata “Genie” - McCann Erickson, San Francisco Silver - Games for Windows Flight Simulator X “Instructions” - McCann Erickson, San Francisco Sales Presentation (Video) Gold - Xbox 360 Banjo Kazooie “Announce” - Microsoft Silver - Activision: Next-Gen - Activision/The Ant Farm "Making of"/Special Features Gold - Call of Duty 3 Making of - Activision/The Ant Farm Silver - Road To Respect: Making of “The Sopranos” Video Game - HBO In-Game Cinematic Gold - World in Conflict "Seattle Invasion" - Vivendi Games Cinematic Campaign Gold - Company of Heroes — Cinematic Campaign - THQ MI6 Vice President Jill Lindeman commented of the awards: "The MI6 Conference and Awards have attracted the support and participation of top game marketing, advertising and entertainment executives, as evidenced by the incredible number of companies competing for awards this year. We're thrilled to draw attention to the achievements of those creative individuals involved in video game marketing and validate the important role they play in the industry's phenomenal success."

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