Officials from German developer and producer 10tacle Studios (GT Legends, Neocron
) have announced a strategic partnership with startup in-game advertising firm Jogo Media to include ads within upcoming titles in order to “maximize revenue opportunities” for 10tacle's future releases.
Although best known for PC titles such as GTR
and Warfront: Turning Point
, 10tacle Studios recently announced that it revealed that it had acquired the Ready 2 Rumble Boxing
franchise from Midway, with Japanese firm AKI Corporation – best known for the first two Def Jam
games and a number of wrestling games on Nintendo formats – signed as its developer.
“We have carefully considered the benefits of in-game advertising for some time. Once we decided to include advertising as part of our ongoing strategy, we are excited to partner with Jogo”, said Frank Holz, director of marketing & sales for 10tacle Studios. “We have a very full development roster and their approach to our title base continues to be insightful and considerate of our gaming audience. We look forward to establish this unique interactive relationship we have with JOGO and the value they bring to our organization.”
Jay Drago, CEO of Jogo Media added: “The approach of the 10tacle Studios to in-game advertising is sensible as they put a high priority on delivering fun and immersive game play and at the same time understand the branding power of the medium.”