publisher Jagex and UK video game trade association TIGA have unveiled Project Ignite, a service designed to help small studios release browser-based games through Jagex Game Studios.
Meant to assist developers who lack the time and resources to distribute or market their games, the initiative invites TIGA members to submit browser-based game prototypes to the trade group. TIGA will then assess entries based on creativity, originality, playability, and market demand.
After the review, Jagex will publish and promote selected games via its Ignite online publishing platform. Participating studios will retain all of their intellectual property rights for their game, but profits from its sales will be shared between the developer and Jagex.
TIGA says its goal with Project Ignite is to both provide a new benefit for its members and to "promote innovation, nurture fresh talent, and allow developers to publish ... their games while still retaining their origin IP and independence."
"At Jagex we already have an established user base of over 120 million people actively playing our games and giving us feedback," says Jagex CEO Mark Gerhard. "Building this community has taken a great deal of time and energy and it very difficult for small developers to build a network like this overnight."
Gerhard continues, "Our vision is that Jagex Game Studios will be a hub for original, creative browser based games from developers all over Europe and beyond. We are interested in hearing from any TIGA developers who have a great game they want to get in front of millions of potential customers."