Ubisoft Montreal's
Assassin's Creed II was the most-awarded game at this year's MI6 game marketing conference awards in San Francisco, including being recognized with the Gold award for Outstanding Overall Integrated Marketing Campaign.
The game shared that honor with
Real Racing GTI, a Volkswagen-sponsored free iPhone game based on Firemint's original
Real Racing.
Assassin's Creed II also picked up Gold awards for Outstanding TV or Theatrical Ad Campaign, Best Long Format Promotional Content, Thinking Outside of the Box Award for Marketing, Standout Print Advertisement, Standout Print Campaign, Best Use of Online Media, and five other Silver awards.
Other highly-awarded games include Capcom's
Resident Evil: The Darkside Chronicles and 2K Sports'
NBA 2K10, each of which was granted four Gold awards.
"The winning work featured at this year's MI6 Awards showcased how game marketers are creatively leading while strategically adapting to the shifting media landscape," said MI6 CEO Jonathan Block-Verk. "This community is driving the growth of the game industry by expanding the reach and definition of gaming, while continuing to appeal to the traditional gaming audience."
In addition to the conference-determined awards, MI6 allowed game consumers to vote on the game they most wanted to buy last year. Guerrilla Games'
Killzone 2 led the pack with 43 percent of the vote.
