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Video: Trip Hawkins applies the EA Sports model to education games

EA founder Trip Hawkins shares how the EA Sports model, combining developers with loads of data and professionals outside of games, can be applied to make quality educational games and services for mobile devices.
"You have to have the attention of the student, and you have to have them be motivated. This is an area where the game industry has a huge leg up."
In this free GDC Vault video from the first App Developers Conference, Trip Hawkins (EA, 3DO founder) discusses what the game industry can teach educational app developers who target a preteen audience by highlighting how his team will create iPad game IF..., in the talk "Revolutionary Bedfellows: IF Teachers and Game Mechanics Unite to Innovate."

About the GDC Vault

In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech

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