"You have to have the attention of the student, and you have to have them be motivated. This is an area where the game industry has a huge leg up."In this free GDC Vault video from the first App Developers Conference, Trip Hawkins (EA, 3DO founder) discusses what the game industry can teach educational app developers who target a preteen audience by highlighting how his team will create iPad game IF..., in the talk "Revolutionary Bedfellows: IF Teachers and Game Mechanics Unite to Innovate."
Video: Trip Hawkins applies the EA Sports model to education games
EA founder Trip Hawkins shares how the EA Sports model, combining developers with loads of data and professionals outside of games, can be applied to make quality educational games and services for mobile devices.