Games On Deck: Tell us about Mobliss.
John Loschky: Mobliss was founded in 1999, and has been involved in the development of mobile entertainment since. Today our focus is on mobile gaming and video.
GOD: You're owned by Index, a Japanese wireless content provider. What effect does that have on Mobliss?
JL: Mobliss manages our own direction in the US market. That said, Index does expose Mobliss to many international opportunities and connections.
GOD: Is there any interaction between companies within the Index group? I've notice that they also own other, game companies such as Atlus.
JL: To a certain degree yes. We are continuously evaluating opportunities between Index owned entities.
GOD: It's been a while since it was released, but how on earth did Brady Bunch Kung-Fu come about?
JL: It was a standard licensing arrangement.
GOD: I notice that since then, you've moved away from that kind of license and towards game show licenses mainly. Why the change?
JL: Actually, there has been no conscious to focus on game shows. Our two largest partners (Fremantle Media and Endemol) just happen to have very popular licenses in this particular space.
GOD: Deal or No Deal has been a major success for your company. What do you put that down to?
JL: The game show continues to be very popular and attracts a good degree of buzz. To a large extent, the simplicity of the game makes it attractive to a larger user base. One that includes the larger casual gaming demographic.
GOD: How are you attempting to follow up on the success of Deal or No Deal? What titles are to come in future?
JL: We just launched a follow up title to Deal or No Deal called Bankers' Revenge. To date this has been doing extremely well.
Banker's Revenge
GOD: Do you have any interest in developing original content for mobile?
JL: If we feel original IP can be successful then yes, we would consider. Right now, our opinion is that very little interest exists in original IP across the industry.
GOD: What does the future hold for Mobliss?
JL: We are currently developing a title for Burger King that will be promoted and sold via 9,000+ restaurants nationawide in Spring, 2008. The game will include a collection of over a dozen mini-games that feature the King himself.