informa
News

Analyst: Pokemon Go revenue still on the rise despite global pandemic

Sensor Tower's latest Pokemon Go revenue estimates surmise that the game has just exited a record breaking start to 2020 and surpassed $3.6 billion lifetime revenue.

Sensor Tower’s latest Pokemon Go revenue estimates surmise that the game has just exited a record breaking start to 2020 and surpassed $3.6 billion lifetime revenue.

According to the firm’s latest report on Niantic’s massive AR game, the first six months of 2020 saw Pokemon Go reap $445 million in revenue across iOS and Android, up 12 percent year-over-year. Going by Sensor Tower's numbers, its not quite as strong of a year-over-year increase as years past, but still manages to relatively keep pace with Pokemon Go's pandemic-free years. 

It's an especially notable feat considering Pokemon Go itself is a location-based AR game, and one managing to thrive seemingly despite the still-ongoing coronavirus pandemic that has, for most of the year, discouraged the sort of social adventure Pokemon Go relies on.

Niantic, like other devs dabbling in location-based AR, rolled out a series of tweaks and changes earlier into 2020 that aimed to make Pokemon Go playable during those stay-at-home orders. Though, with only revenue estimates to go on, its difficult to tell what role those changes played in the game’s recent revenues.

Latest Jobs

Pocketwatch Games

Remote
01.05.22
Senior Gameplay Engineer

Disbelief

Cambridge, Massachusetts
01.07.22
Jr. Programmer

Gameloft Australia

Brisbane, Australia
01.06.21
Creative Director

Sucker Punch Productions

Bellevue, Washington
01.06.22
Senior Systems Designer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more