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Steve Jobs and Apple: Here We Go Again

The last time I wrote about Steve Jobs, and Apple’s insistence that his health problem be kept secret, I got an e-mail message from my friend Lise Buyer, a former Silicon Valley stock analyst (and former Google executive), who took issue with my belief th
The last time I wrote about Steve Jobs, and Apple’s insistence that his health problem be kept secret, I got an e-mail message from my friend Lise Buyer, a former Silicon Valley stock analyst (and former Google executive), who took issue with my belief that the company owed its investors more disclosure. In the past, she wrote, she had agreed with me that Apple was being too cute in its disclosures, but now that he was about to take a six-month leave, things were different. “As an investor, I now know all that I need to know,” she said. “The fellow is genuinely sick, and so sick that he has to take time off. Hopefully, he will come back; maybe he won’t. Maybe it will be six months, maybe more. Maybe less. The name of the illness is irrelevant to me. Even if they say `the cancer is back,’ I still won’t know any more or less than I now know. Labels don’t tell me much about the prognosis and won’t actually help me be any smarter about the risk assessment.” Ms. Buyer concluded, “As an investor, I have all the info I need (assuming there isn’t conclusive data on something with a certain time horizon).”
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