Before calling a seo company to discuss a seo strategy, there are two main standpoints from which most people determine whether a
web site design is “good” or “bad.” There’s a strict usability standpoint, which focuses on functionality, the effective
presentation of information, and efficiency. Then there’s the purely aesthetic perspective, which is all about presentation, hot
animations, and sexy graphics. Some designers get caught up in the aesthetics and graphics and forget about the
user, and some usability gurus get lost in their user testing and forget about visual appeal. In order to reach people and retain
their interest, it’s essential to maximize both. The most important thing to keep in mind is that design is about communication. If
you create a web site that works and presents information well, but looks ugly or doesn’t fit with the client’s brand, no one will
want to use it.