Thanks to new analytics tools, we have more information about our games than ever before. But instead of empowering our designs, we can easily become paralyzed by the power of metrics.
Former Halfbrick designer Luke Muscat (Fruit Ninja, Jetpack Joyride) contends that's exactly what happened during the soft launch of Halfbrick's recent mobile release Bears vs. Art (pictured.)
At GDC 2015, Muscat explained how -- after stumbling with small iterative changes -- the Halfbrick team adopted a new approach: rapidly disrupt all aspects of the game and test the results.
With a new perspective, analytics gave the team huge creative freedom to make bold, experimental changes to the game, and learn some surprising and counterintuitive lessons about our design.
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