In this 2015 GDC talk, Insomniac Games' Drew Murray discusses how the team pitched Sunset Overdrive without referencing other games as examples, providing tips on how to sell an idea through unconventional strategies.
Murray goes into how the team drew inspiration from punk rock music, skateboarding, and fashion as an expression of individuality when drafting the pitch for Sunset Overdrive.
He also explains the difficulties that came with fleshing out these abstract concepts so they would translate well into gameplay mechanics.
Designers interested in how Insomniac pitched Sunset Overdrive may appreciate that they can now watch the talk completely free via the official GDC YouTube channel!
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