Video: How to be creative when working with someone else's IP

Ubisoft Montreal creative director Jason Vanden-Berghe (Far Cry 3, Red Steel 2) discusses how to embrace and excel creatively when working on other people's intellectual property in this free video lecture from GDC Europe 2011 courtesy of the GDC Vault. Drawing on examples from his work, which includes several James Bond titles, VandenBerghe says the keys to thriving when working on others' IP are to become a fan, find someone highly knowledgeable about the IP, and learn and embrace its constraints. He clarifies that embracing includes reveling in how the IP different and applying "every once of creativity" to that IP to make personally satisfying game features. Session Name: The Magic Gun: Surviving IP Development Through Embracing Your Constraints Speaker(s): Jason VandenBerghe Company Name(s): Ubisoft Track / Format: Game Design Overview: 99.96% of us work on someone else's concept. We strive and struggle towards the day when we will work on Our Own Idea... but until then, we have a job to do. But how? How to enter into a project already underway, a brand that has been around for years, a movie game, or a genre that isn't even one you enjoy... and succeed? Even excel? How can you and your team be creatively satisfied and innovative in such an environment? Jason VandenBerghe has been doing this for longer than he'd like to admit, and he's here to tell you about how to survive, and thrive, in the world of IP development. Remember: there is no magic BULLET... but there is a magic GUN.

About the GDC Vault

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