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Twitter Plans to Offer Shopping Advice and Easy Purchasing

Someday, when you ask your Twitter followers to recommend the most comfortable running shoe or the best digital camera, you might be able to go one step further and buy the product on the Twitter site.
Someday, when you ask your Twitter followers to recommend the most comfortable running shoe or the best digital camera, you might be able to go one step further and buy the product on the Twitter site. E-commerce, including links to products and turnkey payment mechanisms, is a likely revenue stream for Twitter, said Todd Chaffee, a Twitter board member and general partner at Institutional Venture Partners, which has invested in Twitter. That gives us one more hint about how Twitter will make money. Mr. Chaffee said that we can also expect Twitter to offer filters and feeds to sort tweets by whom they are from and what they are about. Many companies are already on Twitter, monitoring what customers say about them and offering discounts and promotions to their followers. And many people use Twitter to ask for recommendations, like which type of gadget to buy or which movie to see. Since Twitter is already becoming one of the best shopping resources, Mr. Chaffee said, why not enable people to make purchases from the site as well? “Commerce-based search businesses monetize extremely well, and if someone says, ‘What treadmill should I buy?’ you as the treadmill company want to be there,” Mr. Chaffee said. “As people use Twitter to get trusted recommendations from friends and followers on what to buy, e-commerce navigation and payments will certainly play a role in Twitter monetization.”
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